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Intro to Whiskey Tasting

Jeremy Jordan

Posted on May 23 2018

Intro to Whiskey Tasting

Rating Whiskey




Part 1: Rating Whiskey on a Scale

 

This is the first installment in a series outlining some of the high points to consider when tasting whiskey.  In this one, I illustrate some of the different rating systems that are available for assigning scores to whiskeys.  In future parts, I will lay out some tips for making notes describing your tasting experience and will make suggestions to keep in mind while hosting your own tasting event.

 

If you’ve ever participated in a wine or spirit tasting, you have no doubt dabbled, at least a little, in rating drinks on a scale.  If you’ve ever perused the aisles at the store and made your choice based on a score, then you’ve relied on someone else’s scale.  Early in my whiskey-drinking career I began experimenting with different rating methods.  There are an un-ending number of options out there, so I chose to include some of the most popular along with my personal favorites, starting from simplest to most complex.

 Rating Whisky

Binary – Yes or No

When people first get started in rating something, they tend to fall back on the simple question, “Do I like it or not?”  At the end of the day, this is probably the single most valuable attribute of a subject.  However, it is not very informative in terms of comparability.

 

Three Options - Good, bad, neutral

I like this one when I taste something outside of my comfort range but not completely new.  When I go to wine tastings with my wife, we use this method to decide whether or not to buy it.  If either of us says it is bad, then it’s a no go.  If one is neutral and the other says it is good, then we discuss whether to buy.  If both of us say it is good, then we get a bottle or two. It is good for making purchase decisions, but it is not always useful when ranking multiple options.

 Rating Bourbon

Six-Point Scale

I came up with this scale recently because I wanted to strike the best balance between too few options (which hurts comparability, as in the methods I listed above) and too many options (which inserts ambiguity, as we will discuss below).  My hope was to make it a clean 5-point scale, but after putting it into practice, I determined another level was necessary.  This is my favorite scale to use when doing blind tastings with a large number of people. 

 

0 - Drain Pour; Very Bad; Can't Finish the Glass

1 - Can Drink It If Obligated; Would Not Choose

2 - It's Ok; Below Average But Not Offensive

3 - Average; Might Make a Good Daily Drinker

4 - Above Average; Gets Me Excited

5 - Outstanding; For Special Occasions

6 - Unicorn; It Cannot Get Any Better Than This

 

With clear designations and little room for ambiguity, it is very likely that everyone participating will interpret the methodology the same.  It’s biggest flaw, however, is that it might not work as well for a single person to rank a list of whiskeys.  With a large number of tasters, the scores average to as many decimal places as you like and make for easier ranking.  However, with one person providing scores, they will likely end up with a long list of 2s, 3s, and 4s.

 

100-Point Scale

The 100-point scale is probably a familiar one, not only because that’s how many of us were graded in school, but also because of the rating systems made popular by whiskey experts like Michael Jackson and Jim Murray .  However, Jackson and Murray took very different approaches to the 100-point scale, and therein lies its biggest flaw, ambiguity/lack of comparability across scorers.  Jackson would start with 50 points and add points based on quality, up to a possible100-point total (making it effectively a 50-point scale).  I know others that start at 70 and go up from there (making it effectively a 30-point scale). Murray, on the other hand, would assign up to 25 points each to the categories of Nose, Taste, Finish and Balance.  These different approaches can and should be interpreted differently. 

 Jeremy Jordan

A few other considerations:

Personal Taste

Whether we’re talking about cars, music, drink, or anything else we consume or use, everyone is looking for something a little different.  We all like different things, so it makes sense that we might not rate things the same, all else being equal.  If you like it, it’s a winner.

 

Bias

A great technique for removing bias is to do the tasting blind.  If you don’t want your results to be influenced by pre-conceived notions based on brand loyalty, price, reputation, or other factors, figure out a way to blind yourself from the identity of a handful of samples and try them.  You might be surprised at your results.   

 

There are so many options out there for rating scales; it can be daunting to try to pick a favorite.  One need only visit the Bourbon subreddit or any of the many Bourbon forums to see a wide array of options.  If you haven’t experimented with many of them yet, it might be worth trying them out and seeing what works best for you.

 

Shawn JacksonShawn was born and raised in Houston but followed his wife to Nashville where they spent a wonderful and exciting decade.  It was there that Shawn established his photography company, Sundel Perry, which was focused primarily on serving the music business.  While living in Nashville, he fell in love with bourbon and co-founded a club in 2010 called The Bourbon Trust with some of his neighbors and friends.  He orchestrated several barrel picks for the group from different distilleries before returning to Houston in 2015 and has been there since.  In addition to drinking, talking about, and writing about bourbon, he loves capturing the visual beauty of bourbon in photos.  His wife and his two young daughters are all very supportive of his bourbon obsession.  For now.
Website: www.sundelperry.com
Social: instagram.com/sundelperry
   twitter: @sundelperry
   facebook.com/SundelPerry

 

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